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shouldnokiausenamesnseries

Traditionally Nokia has been using a four number naming convention, except for the Nseries and the Eseries devices (a few exception are the N-Gage and Ngage QD) and it wasn’t until recently that Nokia began using both a number and name for certain devices such as the 8600 Luna, 7610 Supernova and 8800 Carbon Arte.

“What you will see coming from us in the future is not just a numbering system, you are going to start to see names that carry a meaning and are important to consumers,” Keith Pardy, head of marketing at Nokia, said during a webcast from an Citigroup’s investor meeting in New York.

This makes a lot of sense as a name can convey a lifestyle, a message or the vision behind the device, not too mention the fact that that for most people can more easily remember a name as they attach a face to that name, in this case it would be a product. Adding a name also adds a more personal touch to a device.

But what about the Nseries? Adding a name to the number may not only help with the numbers that are quickly running up, but also communicate the vision or purpose of the device: N82 Capture or Focus, N97 Interaction. Not the best names I admit, but you get the picture. It has worked for Moto, Samsung and a few others, could it work for Nokia’s Nseries too?

What do you think?

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