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Traditionally Nokia has been using a four number naming convention, except for the Nseries and the Eseries devices (a few exception are the N-Gage and Ngage QD) and it wasn’t until recently that Nokia began using both a number and name for certain devices such as the 8600 Luna, 7610 Supernova and 8800 Carbon Arte.
“What you will see coming from us in the future is not just a numbering system, you are going to start to see names that carry a meaning and are important to consumers,” Keith Pardy, head of marketing at Nokia, said during a webcast from an Citigroup’s investor meeting in New York.
This makes a lot of sense as a name can convey a lifestyle, a message or the vision behind the device, not too mention the fact that that for most people can more easily remember a name as they attach a face to that name, in this case it would be a product. Adding a name also adds a more personal touch to a device.
But what about the Nseries? Adding a name to the number may not only help with the numbers that are quickly running up, but also communicate the vision or purpose of the device: N82 Capture or Focus, N97 Interaction. Not the best names I admit, but you get the picture. It has worked for Moto, Samsung and a few others, could it work for Nokia’s Nseries too?
What do you think?
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They should definitely use names. One need only look at the popularity of phones like the RAZR, Chocolate, etc. to see this.
See: http://smashgods.com/2009/07/01/ones-and-zeros-why-doesnt-nokia-name-its-phones/